Introduction

Martian Arts Collective is an independent music promoter throwing diverse events in Austin, Texas and beyond. Over the last 10 years, they’ve built a tight-knit community of creatives and party-goers that are always looking for the next immersive experience. They called on Find Your Friends to help get the word out about their Halloween weekend event at Cabana Club in Austin, Texas so they could focus on producing a memorable time. With only a month until the event, our paid advertising strategy helped them standout from an insanely competitive weekend.

The Story of Martian Arts Collective

Martian Arts Collective focuses on bringing underground acts across genres to its patrons. With over 10 years of experience producing DIY backyard events to city-wide festivals, they’ve solidified their place in Texas as a true tastemaker.

While Martian Arts has grown with organic community-building, they knew there was untapped potential when it came to growth - but weren’t sure how to navigate the world of Meta as an event producer. They looked to the success Find Your Friends has been able to achieve for other independent music promoters, and chose a paid advertising campaign to hype up their Halloween weekend event, Spooky Arts Festival.

The Challenge of Promoting an Event Before FYF’s Paid Media Management

Martian Arts had 30 days to make a splash at a newly-opened venue with no built-in crowd. Their event was on a holiday weekend, Halloween, which meant there was a ton of competition - including a huge EDM festival 30 minutes away. Outside of some boosted posts, they didn’t know what campaigns to run (and when), or best practices when setting up those campaigns.

How Martian Arts Used FYF’s Paid Media Management

We got in touch with the venue’s marketing team the same day our contract was signed and immediately took on the role of liaison for all marketing efforts between Martian Arts & the venue’s marketing channels. Martian Arts was able to take advantage of FYF’s Ads Manager set up service as part of the package, and for the first time was able to track purchases from their own advertising efforts. We quickly put together a comprehensive ad-buying strategy and launched ads within 3 days of working together - complete with edited ad creatives and ad copy that was aligned to Martian Arts’ brand voice.

Spooky Arts had a packed dance floor for their late-night silent disco.

The Results

Martian Arts’ confidence in FYF was quickly solidified by way of our ad reports sent twice a week leading up to the event. By the time the last head boogied on to the dance floor, we had generated 602 ticketed RSVPs at $1.05 per RSVP, and over 622 Facebook event responses at only $0.32 per response.

With the dance floor full, both Martian Arts + Cabana Club found a helpful collaborator in Find Your Friends.

Call-to-Action

Have an event you need to move quickly on? Find Your Friends can help make sure your friends know when and where to be.

Find Your Friends Creates Halloween Buzz around Spooky Arts Festival